Influencer marketing in the hospitality space has become difficult to manage. With the rise of influencers bombarding popular luxury hotels and resorts, a sea of sameness has resulted in the programs and content being created.
Four Seasons was looking for was looking for a way to do something different from the “Ambassador” type programs other hotels were doing.
Envoy is a first of its kind, follower blind, program that uses all types of content creators – from musicians, to poets, to videographers – not just your standard digital influencers to tell real stories and highlight authentic experiences that only Four Seasons can provide.