How do you incorporate a 95-year-old fashion icon into an established brand looking for more fashion credit? With emojis! What started out as an idea for introducing our younger customer to Iris Apfel became the lead centerpiece of making this an integrated campaign with social media leading.
The emojis were used everywhere to indicate where the customer could find the product both online and in store. The hot pink became a signature for the collection and we used it everywhere we could.
A series of videos were created and directed by my team to be the main content pieces for the campaign. These were also shared with press.