Swiffer wanted to capitalize on their popular families featured in their commercial content and leverage that into a narrative for their social media content to build and attract a younger more loyal audience.
Swiffer wanted to capitalize on their popular families they were featuring in their broadcast content, so I developed a content plan of both images and video that would showcase the families beyond the tv commercials. The most popular was lovable older couple, Morty & Lee.
The overall plan was inclusive of PR and a comprehensive paid media plan what would ultimately help drive purchase at shelf in-store.